About the 2023 Mexico Sourcing Trip
Learn how to source, what products are available, visit factories, and attend EVOLATAM – the first tradeshow of it’s kind designed for the eCommerce seller community! All of our trips are ALL INCLUSIVE with amazing hotels, food, beverages, and even transportation to and from the airport. So all that’s left to do is decide what you want to be part of and register today!
Learn Advanced Seller Strategies
Meet the Best Minds in the Business
The Lineup of Experts
Helium 10’s Brand Evangelist is passionate about eCommerce, Branding, and Design. Adriana’s previous experience in marketing introduced her to the power of the internet to push private label businesses on a global scale. She has been an active Amazon Seller for over 3 years. She is passionate about art and in her free time she likes to visit museums, read books, hang out with friends, and go for a swim.
The co-founder of HONU Worldwide is passionate about finding things, haggling, and negotiating prices. This (healthy) obsession with bargain basement prices for incredible quality is precisely why Afolabi helps many 7- to 8-figure brands increase profit and scale rapidly, by buying smart from Asia and the US. He’s the brainchild behind the successful launch of several multimillion-dollar products on Amazon and other retail channels. An Entrepreneur at heart, Afolabi owns and has sold a few 7-Figure Private Label Brands. He loves helping people develop and manufacture innovative products.
Don’t be deceived by those arched eyebrows. This fun-loving family man is the Director of Training and Chief Evangelist of Helium 10, and the host of the Serious Sellers Podcast, the most-listened-to podcast for Amazon sellers. He has launched over 400 products while acting as a consultant for Amazon sellers. He’s been involved in the Amazon e-Commerce space for more than 20 years. He has launched over 30 of his own products, which gross more than US$1M yearly. You’ll see him at many Amazon seller events worldwide – make sure you say hi!
Carlos is an eCommerce professional in Mexico, a graphic designer by profession, he has been involved for over 16 years in the software industry. He is Shopify Expert and Klaviyo Master. His project “eCohete” is an eCommerce agency where they create and improve eCommerce for all people. He supports companies and entrepreneurs in their projects of online stores, eMail Marketing, SEO, SEM and Social Marketing. Their mission is to improve e-commerce for everyone and through “Impulsando tu eCommerce” he has managed to create digital communities in which they share courses, conferences and educational content. Entrepreneur in training, vegetarian by vocation and runner by hobby.
This phenomenal inventory management expert and co-founder of SoStocked.com, an Amazon inventory management software. That ready smile and humble aura bely incredible effectiveness and a talent at Getting Things Done. Chelsea works behind the scenes with The Mexico Trip to bring this monolith masterpiece to life with her characteristic organization skills, persuasiveness, and effectiveness.
Gabriel, the Account Executive of Better AMS, will be joining us from Guatemala! A former Amazon seller himself (with a none-too-shabby 6-figure exit back in 2020 after 4 years of selling!), Gabriel handles the international business of the highly successful startup. He has traveled to many conferences, and you might recognize him from Wizards of eCommerce or Prosper Show, where he shares in-depth knowledge on advertising and PPC. Although Gabriel hasn’t launched a brand on Amazon in 2 years, who knows – with the knowledge he’s gleaned on advertising, PPC, and more, we can expect big things for when he chooses to dip his toes in the water once more!
Gracey Ryback is a social media influencer, award-winning Amazon Live creator, and influencer marketing expert. She has generated over multiple 7-figures of revenue for Amazon sellers and brands in the past year and has been streaming with the Amazon Live program as an A-list creator. With her community of over a million followers on Tik Tok, she shares the best Amazon deals and products across 7 different platforms. She has the expertise to help brands on Amazon navigate the influencer marketing world to skyrocket traffic to their listing, boost their keyword ranking, and increase revenue like never before. She’s excited to share all of the secrets, tips and tricks she’s learned in the past year with YOU!
Commonly known as The Professor, Howard leverages strong skills in leadership, creative resources and problem solving to deliver greater market position, higher brand awareness and more positive outcomes for industry leaders. He has smoothly managed numerous large-scale projects to improve profitability, piloting marketing campaigns, and providing unique e-commerce platforms. He offers a collaborative approach that involves working closely with revenue cycle teams and multiple departments to resolve operational issues and initiate optimal solutions within competitive market spaces. Howard has earned a solid reputation for always meeting the goals and objectives of any organization he finds himself in.
Irith Moscona has over 5 years of experience in e-commerce supply chain management and represents a diverse professional background prior. She has experience in sales & merchandising for Fortune 500 companies as Nestle, PepsiCo, and others, human resources for American Express Mexico, and has previously handled promotors and POP management for major companies as Kellogg’s and P&G. At BRANDED, she is responsible for supply chain management within the US market.
Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. He is part of The Big Three behind the Mexico Trip, leveraging upon years of sourcing expertise to bring Amazon sellers with potential Latin America brands and suppliers.
- Multimarketplace Top Seller Account Manager at Bonalto
- Chief Future Officer
- Master of Digital Business Professor at EI
- Marketplaces Professor at Tec de Monterey
- Full E-Commerce expert
- Autor libro: De Cero a Topseller
Omer Dar is a serial entrepreneur with 20 years of experience in different industries ranging from biotech to experiential marketing. He has lived and worked in 4 continents and studied both in Europe and in the US. He holds an MBA from Central European University & Emory University. His international experience has helped him establish with his business partner, Juan Carlos Pimentel, 3 successful companies in Mexico that focus on helping entrepreneurs and SMEs to fulfill their dreams. Omer’s companies focus on providing HR, Contract Manufacturing, and Logistics solutions for US & European-based companies in Mexico.
Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs.
Santiago Téllez-Girón Gual
Santiago Téllez-Girón Gual is Co-Founder and General Director of Algo Más México.
Santiago is determined to promote electronic commerce in Mexico, which is why he has created this platform for education, logistics, accounting and support for Mexican sellers who are interested in growing in the industry.
Santiago has a degree in Business Administration from Universidad Anáhuac México Norte, as well as being certified as an Amazon SPN and consultant by Mercado Libre. It has a community of more than 500,000 followers on Social Networks and has helped more than 3,000 sellers to build their business.
Vanessa is a problem solver of the unsexy stuff of Amazon. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their Seller Central account. She is a public speaker and the co-host of the podcast “Wizards of Ecom en Español.” Her passion is to share knowledge about strategies, trends, and tips on starting, scaling, and transforming eCommerce businesses.
Victor is a creative and successful international entrepreneur & executive with more than 20 years of experience in Marketing, Business Development, and Global Operations. Previously, Victor lived in Mexico City for 30 years, where he founded and led more than a dozen companies, developing a passion for continuous learning and structuring efficient processes. He then co-founded Viking Revolution, a leading men’s grooming and beard care brand in the Amazon US marketplace. After his exit to BRANDED, Victor has continued with the business sharing his broader supply chain knowledge with the rest of the organization. He’s currently the US & Viking Group Supply Chain Director, focusing on setting up new supplier relationships and logistics in both the US & Mexico for the various brands in the BRANDED community.